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ASA Member

Adam Hock Wins!
Mike Neilson Wins Big Bass Honors
Zach King Wins Big Bass Honors
Robert Gilliland, Satisfied Customer

In the News

If you have a story you would like to share, let us hear about it.

 Kenney Signs with Secret Lures

 Secret Lures Signs FLW Pros Voyles and Romans

 Miles "Sonar" Burghoff Featured on Bassfan.com

 IU Bass Fishing Club Nets Regional Championship,
   $50k in Prizes

 Secret Lures Introduces Two New MVP Jigs for 2010

 SL Prostaffer Reginald Crews Competing in the ABA
   National Championship

 Indiana's Tom Forrester Dominates

 Secretlures Partners With Bass Angler's Guide

 Adam Hock Wins Another Collegiate Title

 SL Prostaffer Mike Neilson Takes Stren Series Big Bass
   Honors and 8th Place Finish

 Zach King is Heading to the BFL All American

 Adam Hock Wins Boat U.S. Collegiate Championship
   Tennessee River Rumble

 A Stroke of Bad Luck and Secret Lures Tail Shaker
   Equal Success

 Secret Lures is on Facebook

 2009 Pro-Staff and College Program

 Lures Forms Two New Partnerships

 Meat Hook EWG Hooks Now Available in 6/0 & 7/0 sizes

 Reginald Crews Joins Secret Lures Prostaff

 Secret Lures Signs Missouri Pro Doug Vahrenberg

 Wheeler to Compete in '08 Junior Bassmaster World

 Zach King Wins Big Bass Honors at Stren Series Event
   on Kentucky Lake

 Secret Lures "MVP" Line of Jigs Debuting at 2008
   ICAST Show

 Secret Lures Featured on BassFan Radio

 King Proves New Secret Lures Tail Shaker is a Winner

 Secret Lures Announces the Meat Hook HD for Swimbaits

 Bass Fan Army's Product Review of Chubby Frog

 Secret Lures Signs Arkansas Pro Zach King

 Bass Fan Army Dock Talk:

 Secret Lures is Excited to Announce our Newest Product,
   the "Meat Hook"

 Time to share the Secret.

 Early Frogging




Kenney Signs with Secret Lures

KinneyFLW Tour and Series pro JT Kenney of Palm Bay, Fla., just signed an agreement with Secret Lures of Columbus, Ind. Kenny has more than $728,000 in tournament winnings with FLW Outdoors, including two tour-level wins and nine tour-level top tens. Add to that an Ultimate Match Fishing Championship, and it’s easy to see why Kenney is considered one of the sport’s top pros.

“I’m looking forward to working with a group of people who pay attention to the subtle details in a bait,” Kenney said.

Secret Lures is an innovative new tackle company and they plan to leverage Kenney’s years of experience on a variety of different fisheries to continue to produce leading-edge products.

“We are thankful JT chose to represent our products at the tour level and look forward to working with such a great fisherman," said Nathan Gray of Secret Lures. "Our lures are designed, through careful attention to detail, to increase the fishermen’s hookup and landing percentages. We want our customers to have the competitive advantage to win and cash more checks in their tournaments.”

Article from: Wired2Fish



Secret Lures Signs FLW Pros Voyles and Romans

Voyles  Romans

Two up and coming FLW Pros, John Voyles and Christian Romans inked deals with Secret Lures. Voyles is a second-year pro on the FLW Tour having made his mark on the FLW American Fishing Series in 2008 finishing 4th in the Northern Division points. Romans is also a second-year pro on the FLW Tour and finished 10th in the points in FLW American Fishing Series in 2008.

“I am very excited to be working with Secret Lures,” Voyles said. “I used the Secret Lures Chubby frog to locate the fish in practice when I finished 3rd in the American Fishing Series on Lake Champlain in 2008. The clear legs really increased my hook up ratio.

“My No. 1 confidence bait is no doubt the MVP Football Jig. I have one tied up everywhere I go, no matter the season. During the FLW tour event at Kentucky Lake last year, I never lost a fish in practice or the tournament on the MVP Football.”

“We are proud to continue expanding our presence on the FLW Tour,” said Nathan Gray of Secret Lures. “These guys are accomplished anglers, and we are excited about the opportunities for them to expose our products to their fans and co-anglers alike. I love the positive feedback from John and Christian. The number of pros who rely on and have the utmost of confidence in our products is encouraging.”

“Fishing with Secret lures products has been an awesome experience,” Romans said. “The MVP football jig has become a main stay in my fishing arsenal, helping me catch quality fish on the Tour. When the bite gets tough I can rely on the Tail shaker to keep me in the game. Both have special shaped super sharp hooks and a unique divot head that stands apart from anything else I have ever fished with. They pay attention to the details and that gives me the edge.”

Article from: Wired2Fish



Miles "Sonar" Burghoff Featured on Bassfan.com

"Sonar"Go check out Secret Lures pro-staffer, Miles "Sonar" Burghoff's, new column on Bassfan.com, called "Sonar Sound-Off." Through the column "Sonar" documents the trials and tribulations that can only come with being an aspiring professional angler in today's world of professional fishing. It is a great opportunity to see how someone who lives in a travel trailer, goes to college, works as a waiter, and still finds time to stay competitive (on and off the water in the industy), deals with these issues and more. "Sonar Sound-Off" will be a regular feature on Bassfan.com, so check back often to see what "Sonar" is up to next.

Miles Burghoff (a.k.a. "Sonar") is a 23 year old student of University of Central Florida. He regularly fishes college events, such as FLW College, and Boat U.S. college events. He is also a prominant regional angler in the waters of Florida. "Sonar" is a recognizable young angler who has hosted Bassmaster.com's "Bass On Campus" series, writes a regular collumn on Bassfan.com called "Sonar Sound-Off," and has made appearances on The Real Fishing Show with Bob Izumi, and the Real Fishing Magazine.

Check out his article at bassfan.com.



IU Bass Fishing Club Nets Regional Championship, $50k in Prizes


Senior Jesse Schultz (New Albany, Ind.) and sophomore Dustin Vaal (St. Meinrad, Ind.) won the FLW College Fishing Central Regional Championship for IU’s Bass Fishing Club Monday on Kentucky Lake, besting four other teams in a come-from-behind victory. As a result, they earned the university-affiliated club a brand new Ranger 177R fishing boat wrapped in school colors and graphics worth an estimated $25,000 and another $25,000 for the University.



Secret Lures Introduces Two New MVP Jigs for 2010

Finesse Jig Swim Jig

Secret Lures introduces two new MVP jigs for 2010. The MVP Finesse jig, available in five colors and two sizes, 3/16 and 5/16 oz. The MVP Swim jig comes in two models. A ¼ oz Northern Version with a medium gauge Mustad hook, while the 3/8 oz Southern Version features a heavy gauge Mustad hook. Both models come in five colors, including three hot new swim jig exclusives.



SL Prostaffer Reginald Crews Competing in the ABA National Championship

Prostaffer, Reginald Crews

Secret Lures Pro Staffer Reginald Crews of North Augusta, SC will be competing in the American Bass Angler (ABA) National Championship on Pickwick Lake in Florence, Alabama. This will be his second consecutive year competing in the ABA National Championship. Reginald uses the shaky head technique 70% of the time all year round. He said that he will have plenty of Tail Shakers in tow and MVP Jigs to pull in the famed Pickwick smallmouth and spotted bass.

For more information, visit: www.crewsfishing.com



Indiana's Tom Forrester dominates


Indiana’s Tom Forrester proves how valuable MVPs can be in his recent domination of Indiana tournament events. Over the course of a short span this year Tom has posted: Back to Back wins in the Indiana Bass Federation Invitational, a 2nd Place Finish in the Hoosier BFL, along with a Got 2 Love it win with Secret Lures founder, Nathan Gray. Way to go Tom, victories in Indiana are tough to come by, and you’ve put together quite a list this year. Thanks for your support!



Secret Lures partners with Bass Angler's Guide (BAG)

Secret Lures has partnered with California’s Mark Lassagne and the Bass Angler’s Guide (BAG). Mark has a longstanding reputation as a knowledgeable and professional guide and tournament angler. He’ll now have the opportunity to use Secret Lures on his Delta guide trips, and western tournament competitions. We look forward to his contributions to our Team. The new Bass Angler’s Guide Magazine is quickly becoming a premier source of information from across the country, and will feature Secret Lures information periodically.

To learn more, visit: www.bassanglersguide.com



Adam Hock wins another collegiate title!


Adam Hock, Secret Lures Prostaffer, proves the MVP Swim Jig is a winner, before it even hits stores. In the Fort Madison, IA FLW Collegiate Event, Adam and his partner David Stephens, of Western Kentucky University took home top honors. They relied on a variety of baits, including prototype MVP Northern Swim jigs he was field testing for SL. Based on that huge check they are holding, we’d say the MVP jig has passed another test!

To learn more, visit:



SL Prostaffer Mike Neilson takes Stren Series Big Bass Honors and 8th place finish


Mike Neilson, a Secret Lures Prostaffer from Markham, Ontario weighed in a total of 48 lbs. 2 oz in the Northern Stren Series event on 1000 Islands. Mike also weighed in the Day Two Big Bass, a 5 lb 7 oz brute. Secret Lures played a role in Mike’s impressive 3 day catch and 8th place finish. Way to Go Mike!

To learn more, visit:



Zach King is Heading to the BFL All American


Pro-staffer Zach King continues his blazing streak through the TBF Federation ranks, with a third place finish at TBF National Championship. Zach's top three finish earned him an opportunity to move on to the BFL All American, to be held on the Mississippi River in Davenport, IA. Although Zach caught the majority of his fish on faster moving baits, the MVP Football jig came through on the final day, helping Zach come in with one of the few limits brought to the scales. Keep it up Zach...you're on fire!



Adam Hock Wins Boat U.S. Collegiate Championship Tennessee River Rumble

Secret Lures Pro-staffer Adam Hock and Andy Southard of Western Kentucky University sacked 25.89 pounds in the recent Boat U.S. Collegiate Championship Tennessee River Rumble. Their team outdistanced the nearest competitors by more than 6 pounds. Their impressive catch was anchored by an 8.02 pound largemouth bass that won big bass honors.



A Stroke of Bad Luck and a Secret Lures Tail Shaker Equal Success

Eddie May of Witchita, KS recently suffered a mechanical issue at take off during the Tyson Foods Tournament on Bull Shoals. As a result, he had to drop the trolling motor and just go fishing. Eddie took out some Tail Shaker samples given to him by Secret Lures Pro-staffer Doug Vahrenburg, and went to work. When it was all said and done, the Tail Shaker saved his day and resulted in a win! Thanks to Doug, and congratulations to Eddie...the Tail Shaker continues to prove to be a winner!



Secret Lures is on Facebook

Join us on Facebook, where you can catch some of the latest videos, success stories, and up to date news! Feel free to share your success stories with the rest of the group! Click here!



2009 Pro-Staff and College Program

Secret Lures is looking for qualified pro-staff for the 2009 season, and would like to encourage promotional anglers to drop them a line at info@secretlures.com. There is also a new Collegiate Program for college teams that would like to stock up for 2009. In order to take advantage of the deals, a club officer needs to email info@secretlures.com on behalf of the team. Information about the program will then be sent to the team for review.



Lures Forms Two New Partnerships

Secret Lures has announced two new partnership programs for 2009. Members of the PAA Affinity Program (fishpaa.com), or the Skeeter Team Program (skeeterboats.com/team), can now take advantage of special promotional pricing. Discounts will be offered on the Chubby Frogs, Meat Hooks, MVP Jigs, and Tail Shakers. Instructions for the programs are available through both websites, and if you have questions, drop us a line at info@secretlures.com.



Meat Hook EWG Hooks Now Available in 6/0 & 7/0 Sizes

Our popular Meat Hook, based on the Mustad EWG design, is now available in 6/0 and 7/0 sizes in both weighted and unweighted varieties. With these additions, Meat Hooks are now available in 4/0-7/0 sizes, and the Meat Hook HD are still available in 7/0-8/0 straight shank designs. Learn more.



Reginald Crews Joins Secret Lures Prostaff

Prostaffer, Reginald CrewsReginald Crews, an up and coming angler out of Augusta, SC, has signed on as the newest Secret Lures team member. He will be representing our company in the 2008 ABA National Championship on Lake Guntersville this fall, and providing us with a southeastern prospective throughout the year. Reginald was named the 2008 ABA Southeast Region Homeland Security Angler of the Year, and has launched his career with a great start. We look forward to working with Reginald as he starts his climb to the top. Please visit www.crewsfishing.com for more information.



Secret Lures signs Missouri Pro Doug Vahrenberg

Prostaffer, Doug VahrenbergDoug Vahrenberg of Higginsville, MO joined the Secret Lures prostaff in the summer of 2008. Doug has proven he is a versatile fisherman in both BASS and Stren competitions, including a Top 10 finish in the 2007 Stren Championship. We are excited Doug has added Secret Lures to his arsenal for the upcoming season and we look forward to his professional input. Please visit www.dougvahrenberg.com to learn more about Doug and his accomplishments.



Wheeler to Compete in '08 Junior Bassmaster World Championship

Secret Lures prostaffer Jacob Wheeler will be competing in the 2008 Junior Bassmaster World Championship November 8th in Junction City, Kansas. Jacob has proven he is a fierce competitor throughout the qualifying events and we want to wish him luck in this final round. We'll be sure to provide you with an update after the event.



Zach King wins Big Bass honors at Stren Series Event on Kentucky Lake


Zach caught a 6lb 10oz bass that was the largest bass weighed in on the pro side for three days of competition! Zach used a 1/2 oz MVP Football jig with a Candy Craw colored skirt.

To learn more, visit http://stren.flwoutdoors.com/photo.cfm?id=30663



Secret Lures "MVP" Line of Jigs Debuting at 2008 ICAST Show

Secret Lures will be rolling out their newest products July 16-18, at the 2008 ICAST trade show. The MVP Series of jigs consists of two different models, a Football and a Flippin' design, both offered in 9 colors, and a variety of weights. All MVP jigs feature premium three tone silicone skirts, high strand counts, rattle band collars, and the unique "hole in one" skirt design. This premium skirt system provides for distict colors, secure attachment, and great flared action.

For deep or open water, Secret Lures offers the MVP Football jigs. These feature a premium Mustad EWG hook, cross-eyed design, and proven football head shape. Couple these features with the Secret Lures Pivot Divot, and you have a deadly combination. The Pivot Divot allows you to rock the jig in place, with an enticing action that others can't match. The football jig also comes in two color coordinated heads, black/gold hybrid and camo/pepper, depending on which skirt color is selected.

For shallower water and heavy cover, Secret Lures offers the MVP Flippin' jigs. They are designed to come through the thickest of cover without snagging. The Flippin' head features a sleek profile, cross-eyed line tie, and molded trailer keeper. This combination allows the jig to be flipped and skipped into the tightest of places with ease, while keeping the hook upright and ready. The premium 4/0 Mustad EWG hook assures you'll have what it takes to pull the big one out of hiding.

MVP Football Jig  MVP Jigs  MVP Flippin' Jig

Come see us at the 2008 ICAST trade show in booth 2252 at the Las Vegas Convention Center, July 16 - 18.

Click here to learn more about the MVP Jigs.

Click here for official press release (pdf, 116k).



Secret Lures Featured on BassFan Radio

BassFan Radio

Secret Lures was a featured guest on the 7/8/2008 broadcast of BassFan Radio. Click here to listen to Danny Blandford talk about Secret Lures' latest developments and pro-staffer Zach King talk fishing with host Jon Storm of BassFan Radio.



King Proves New Secret Lures Tail Shaker is a Winner.

Secret Lures is excited to announce its newest introduction, the "Tail Shaker". The Tail Shaker is the ultimate shaky head for soft-plastics. It is designed around a premium 4/0 Mustad EWG hook and features a molded screw-lock for attachement. This design allows a variety of soft plastics to be rigged straight and natural while providing more hook "bite".


The Tail Shaker is built around the proven football head; and we've incorporated the Secret Lures "Pivot Divot". This unique concave design allows the bait to rock between TWO balance points. The head rests level, with the hook tilted forward or backwards, but always up. This allows the angler to impart a true "shaking" action, while keeping the line safely off the bottom.


The Tail Shaker made its tournament debut June 4-6th at the TBF Central Divisional on Lake Francis Case in South Dakota. Secret Lures pro-staff member Zach King bagged 13 smallmouth over three days for a total of 20 lbs. 1 oz. In a tough event, Zach was able to use the Tail Shaker for every fish he brought to the scales. His catch eared a Second place overall finish, and more importantly, an Arkansas State Champion title. This win guarantees Zach a spot in the 2009 TBF National Championship, representing the state of Arkansas. Congratulations Zach, and thanks for proving the Tail Shaker is a winner!

Click here to learn more about the Tail Shaker.

Click here for official press release (pdf, 124k).



Secret Lures Announces the Meat Hook HD for Swimbaits.

The Meat Hook HD was developed to meet the needs of today's swimbait fishermen. The HD hood is thicker, longer, and stronger than any other swimbait hook available. It combines a heavy duty screw-lock with a premium 7/0 or 8/0 Mustad Hook. The screw-lock makes rigging the bait a snap, and the tapered weight is molded for optimum balance. The straight hook shank and weight also lay closer to the belly of today's soft plastic swimbaits, making them perfect for heavy cover or vegitation.


The 7/0 Meat Hook HD is 2.5" in length with a 1" hook gap, making it ideal for 5-6" swimbaits. For swimbaits 6" and larger, the 8/0 Meat Hook HD is perfect. It measures 3" in length and has a hook gap over 1" wide. We offer both hook sizes in four varieties: unweighted, 1/8 oz., 3/16 oz., and 1/4 oz. The Meat Hook HD will be available for $5.49 per package through our retail network, in quantities of 3 weighted or 4 unweighted, hooks per package. Visit our products section for more information.

Click here for official press release (pdf, 112k).



Bass Fan Army's Product Review of Chubby Frog

BassFan Army

Check out Bass Fan Army's product review of our very own Chubby Frog!



Secret Lures signs Arkansas Pro Zach King.

Zach King, a talented angler out of Clarksville, AR, is the newest member of the Secret Lures Pro-staff. Zach has an impressive list of accomplishments including:  six consecutive appearances on the Arkansas BASS Federation State Team, a trip to the Federation National Championship in '06, winner of the Beaver Lake Central Pro-Am in '07, and countless regional wins throughout Arkansas. A frog has always been a "Secret" lure of Zach's, and it helped him bag back to back limits in the recent BASS Open on the Red River. According to Zach, the action and sound of the Chubby is like no other frog he's fished. Here is a peek at what we can expect this summer, as he keeps winning with Secret Lures.

Zach King   Zach King

We'd like to wish Zach good luck as he prepares for the next Central BASS open on Kentucky Lake this fall. He'll be armed with the newest Secret Lures to hit the market; including the Tail Shaker shaky football heads, and MVP football jigs, which should all come in handy. For more information on Zach and his accomplishments, please visit http://www.zachking.net.



Time to share the Secret.

Secret Lures is looking for qualified regional pro-staff members to help promote our growing brand. Applicants will be considered based on their promotional experience, media exposure, and industry related success. If you think you have what it takes to join the Secret Lures promotional staff, please send your resume to info@secretlures.com. Only requests accompanied by a resume will be reviewed. If you make the cut, the next photos and stories we release could be yours!



Early Frogging


Our first photos of 2008 come from Jacob Wheeler, a talented young angler, and newest member of the Secret Lures Junior Pro Staff. His impressive list of accomplishments includes Indiana Junior State Championships in 2006 and 2007, along with several top finishes along the way. We wish him good luck as he competes in the 2007 Junior World Championship in South Carolina.

Jacob was able to get us some of 2008's first great frog photos on a recent trip to Texas. He was able to out fish his boater nearly two to one from the back of the boat, using a black neon Chubby with clear legs! As you can see in the photos, the bass were inhaling the Chubby. You have to look close to even see the bait down in those bucket mouths! 

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