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The Secret is Out 2023 Catalog

Shop Jigs

Shop Chubby Frogs

Shop The Stupid Tube™

Shop Terminal Tackle

WATCH NOW! Videos to See what you’ve been missing.

THE VIDEOS

Make the most of every Cast.

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Make the most of every cast.

Use Secret Lures.

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THE LURE SHOWROOM

Secret Lures featured products

The Stupid Tube™ by Secret Lures is a custom designed
tube and jig head that work together as a system. The
Stupid Tube itself is a 3.7-inch hand dipped salted plastic
tube developed with Terry McWilliams (2007 Bassmaster Classic)
and Matt McCoy (2012 Bassmaster Classic). They both credit
this system with their trips to the Bassmaster Classic. The Stupid
Tube has been the official Secret of big catches and big wins for
over a decade!

Two New Sizes & HD Heads now available!

The Stupid Tube™

SHOP THE STUPID TUBE™
SHOP THE BIG DUMMY

The BIG addition to the Secret Lures Stupid TubeTM family for 2019! They are
approximately 4.5 inches in length and twice the diameter of a standard Stupid Tube.

Although bigger, the body itself is sized specifically for the new HD Stupid Tube
Jig Head. What makes them unique is that they are big and fat, but not thickly walled.
That means they collapse quickly with minimal pressure, leading to fewer missed fish.

The Big Dummy

The MVP Football Jig has been the "Go To" football
jig for over a decade. The unique Secret Lures™ Pivot Divot
head is paired with an extra wide gap 4/0 Mustad
hook and horizontal line tie. This proven system makes sure
bites are converted into catches. Like all MVP jigs,
it features a quality hole-in-one silicone
skirt with a high strand count and rattle band collars.

The MVP Football Jig

SHOP MVP FOOTBALL

Versatility was the original goal of the MVP Flippin’ Jig and a decade of success stories proves this one is a winner. It’s perfect for flipping or skipping into cover, yet still effective as a casting and dragging jig. The multi-purpose hybrid head is paired with an extra wide gap 4/0 Mustad hook and horizontal line tie. Like all MVP jigs, it features a quality hole-in-one silicone skirt with a high strand count and rattle band collars.

The MVP Flippin' Jig

SHOP MVP FLIPPIN' JIG

On days when the frog bite is "on" we recommend the full
color frogs, since they offer the largest profile for the fish
to attack. These full color versions also excel in heavy vegetation
and stained water, since the fish have more to key in on. On those
tougher days when the fish are just nipping at the frog, we
recommend any of the CLEAR LEG colors. With these Secret Lures
originals, those subtle bites are now directed right at your hook,
so you can still put those fish in the boat.

The Chubby Frog

SHOP THE CHUBBY FROG

The Stupid Tube™ by Secret Lures is a custom designed tube and jig head that work together as a system. The Stupid Tube itself is a 3.7-inch hand dipped salted plastic tube developed with Terry McWilliams (2007 Bassmaster Classic) and Matt McCoy (2012 Bassmaster Classic). They both credit this system with their trips to the Bassmaster Classic. The Stupid Tube has been the official Secret of big catches and big wins for over a decade!

Two New Sizes & HD Heads now available!

The Stupid Tube™

SHOP The Stupid Tube™

The BIG addition to the Secret Lures Stupid TubeTM family for 2019! They are approximately 4.5 inches in length and twice the diameter of a standard Stupid Tube. Although bigger, the body itself is sized specifically for the new HD Stupid Tube Jig Head. What makes them unique is that they are big and fat, but not thickly walled. That means they collapse quickly with minimal pressure, leading to fewer missed fish.

The Big Dummy

SHOP The Big Dummy

The MVP Football Jig has been the “Go To” football jig for over a decade. The unique Secret Lures™ Pivot Divot head is paired with an extra wide gap 4/0 Mustad hook and horizontal line tie. This proven system makes sure bites are converted into catches. Like all MVP jigs, it features a quality hole-in-one silicone skirt with a high strand count and rattle band collars.

THE MVP FOOTBALL JIG

SHOP The MVP Football

Versatility was the original goal of the MVP Flippin’ Jig and a decade of success stories proves this one is a winner. It’s perfect for flipping or skipping into cover, yet still effective as a casting and dragging jig. The multi-purpose hybrid head is paired with an extra wide gap 4/0 Mustad hook and horizontal line tie. Like all MVP jigs, it features a quality hole-in-one silicone skirt with a high strand count and rattle band collars.

THE MVP FLIPPIN' JIG

SHOP The MVP Flippin' Jig

On days when the frog bite is "on" we recommend the full color frogs, since they offer the largest profile for the fish to attack. These full color versions also excel in heavy vegetation and stained water, since the fish have more to key in on. On those tougher days when the fish are just nipping at the frog, we recommend any of the CLEAR LEG colors. With these Secret Lures originals, those subtle bites are now directed right at your hook, so you can still put those fish in the boat.

The Chubby Frog

SHOP The Chubby Frog

“These (Chubby frogs) are the best soft plastic buzzbaits on the market for not only getting bites, but getting those “game changers” in the boat.”

Miles Burghoff aka SONAR

“The Secret Lures frog (Chubby) greatly increased my hooking percentages, putting more fish in the boat!  Using the best frog out there gave me a definite advantage over the competition.”

Nathan Gray2007 B.A.S.S. STATE CHAMP – Indiana

“The action and sound of the Chubby is like no other frog I’ve fished.”

Zach KingBeaver Lake Central Pro-Am Champ - Arkansas

“It’s all I fish with anymore!”

Matt K.

“She was following it through the grass, and right at the edge, ‘Wham!’, she took it. Man did she go after that frog! Thanks for such a realistic bait.”

Greg Lewis

“On a recent trip to Kentucky Lake, I was able to use the Chubby when my buzzbait bite disappeared. The different sound and action really did the trick…even in open water!”

Steve MortonTeam Skeeter

“I absolutely love these frogs…there is no comparison between these and my ‘old’ frogs. Here is just one ‘Chubby’ fish I’ve caught since learning about the ‘Secret’!”

Dan Terry

“The design of the MVP Swim Jig make’s it by far the best, and most versatile swim jig on the market.”

Ryan Ploof

“The vertical line-tie, wire bait keeper, and heavy duty hook make the HD Flippin’ Jig stand out from the rest. “

Ryan Ploof

“The stupid tube and the stupid tube head got me a 4th place Finish in the USABASSIN Lake Cumberland regionals Sunday”

Jason Warren

“Absolutely love the whole lineup of baits you have. From the Tubes, and Frogs, to the Jigs there’s only one company I use and that is Secret Lures Company”

Steve Morton

“I have more confidence in the Secret Lures Stupid Tube than any other bait.”

Terry McWilliams2006 Classic Competitor

“When I’m throwing the Secret Lures Stupid Tube, I’m expecting bites on every cast. “

Matt McCoy 2012 Classic Competitor

“If you need to get bites, the Stupid Tube will absolutely get bit.”

Nick Ratliff2019 Classic Qualifier
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