Secret Lures Partners with the Western Kentucky University Bass Fishing Club

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The Western Kentucky Hilltoppers Bass Club is the most recent…

Secret Lures Partners with the Indiana University Bass Fishing Club

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Secret Lures is rolling out a new fundraising initiative to help…

Secret Lures of Kayak Bass Fishing

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Kayak Bass Fishing Championship When Jonathan Abshire pulls…

Swim Jig Fishing Secrets

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Northern Swim Jig Fishing By Mike Raber Swimming a jig…

Jeff Reynolds Joins the Secret Lures Team

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Secret Lures and Jeff Reynolds Team up on Product Development Tell…

Secret Lures to Sponsor Bass Pro Shops Collegiate Bass Fishing Series

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The Association of Collegiate Anglers has announced that Secret…

New Stupid Tubes for 2019

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The Stupid Tube Goes BIG Time in 2019 The secret of the Secret…

The Secret is Out for Bass Fishing Tournaments

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Bass Fishing Lures | Secret Lures Success in Bass Fishing Tournaments For…