Posts

Secret Lures Partners with the Western Kentucky University Bass Fishing Club

The Western Kentucky Hilltoppers Bass Club is the most recent college fishing team to join the new Secret Lures “funraising” initiative. This new program combines school spirit with a proven staple that should be in every angler’s tackle box, the Secret Lures Stupid Tube ®. These collaborations are resulting in great looking baits, with an even greater purpose. The goal of the program is to provide each school with a bait that is uniquely their own and provide a mechanism for the clubs to raise funds for collegiate bass fishing travel expenses. In 2020 the WKU Hilltoppers will be competing in a variety of events, including the Bass Pro Shops Collegiate Bass Fishing Series, the Carhartt Bassmaster College Series, as well as the FLW College Fishing Series, presented by Yeti.

According to Caleb Mulzer, President of the WKU Bass Fishing Club, “We started a conversation with Secret Lures this past summer about working together and it has really blossomed into a great opportunity for our club. Our tubes look awesome! Our team settled in on the name Topper Tube in honor of our program and we were able to incorporate our signature red and black colors into an all-new “Smoke” offering by Secret Lures. We’re excited to not only start raising some fish up on this new Stupid Tube but also raising some funds for our club.”

Danny Blandford, President of Secret Lures, added, “We’re really getting excited about this program as we talk with different college and high school fishing teams. It seems to be a simple concept that hits on what these programs need the most, which is additional funding. Bringing together school spirit with a great bait allows these teams to reach out to their supporters and offer a custom branded product as a fundraising item for their programs. We’re seeing customers get excited because they know our Stupid Tube is a great bait, but their dollars are also going to a great cause, so we’re helping everyone involved to catch more fish and have some fun.”

Topper Tubes can be purchased directly from the WKU Bass Fishing Club by sending an email to bass.fishing@wku.edu or reaching out to any club members directly. Secret Lures will also host a “Funraiser” section within the Stupid Tube menu on www.Shop.SecretLures.com, where the new Topper Stupid Tube and other unique academic collaborations will be hosted and available for purchase to benefit select programs. Blandford went on to add, “We have several new Stupid Tubes in the works for various programs in our region and we hope that folks will buy directly from the programs themselves, but in the event they want to order from us, we’ll also earmark a portion of the website sales for the college or high school fishing teams the products are listed under.”

College or high school fishing teams that would be interested in learning more about this new program may contact Secret Lures at info@SecretLures.com.

Secret Lures Partners with the Indiana University Bass Fishing Club

Secret Lures is rolling out a new fundraising initiative to help college and high school fishing teams get out on the water and make the most of every cast.  Their first collaboration is with the Indiana University Bass Fishing Club, of Bloomington, IN.  The company and club have teamed up to offer a unique way to help the Hoosiers raise funds for their upcoming 2020 fishing season.  The IU Bass Fishing Club will be offering a custom Secret Lures Stupid Tube ® in their own custom color, Candy Stripe.  Club members will be selling this one of a kind Stupid Tube at upcoming events such as the Indianapolis Boat, Sport, and Travel Show, as well as on their own website, www.IUBassFishing.com.  All the proceeds will go directly to the club itself to help offset travel expenses associated with college competition.

According to Danny Blandford, President of Secret Lures, “As a former collegiate angler and IU Bass Fishing Club President, I know all too well the struggles that college teams have in raising funds for competition.  We see this as an opportunity to both help the club itself, as well as a chance for Secret Lures and our Stupid Tube to reach a whole new audience.”  Secret Lures will also host a “Funraiser” section within the Stupid Tube menu on www.Shop.SecretLures.com, where the new Candy Stripe Stupid Tube and other unique academic collaborations will be hosted and available for purchase to benefit select programs.  Blandford went on to add, “We have several new Stupid Tubes in the works for various programs in our region and we hope that folks will buy directly from the programs themselves, but in the event they want to order from us, we’ll also earmark a portion of the website sales for the college or high school fishing teams the products are listed under.”

Current IU Bass Fishing Club President, Logan Wade, added, “Bass fishing and the Secret Lures Stupid Tube go hand in hand here in the Hoosier state and we’re excited for this opportunity to work together, raise some funds and some fun!  We came up with an awesome tube that both reflects our school spirit, and is already a proven fish catcher.  We can’t wait to hit the water this spring.”  The Indiana University Bass Fishing Club has 2020 plans to compete throughout the country with the Bass Pro Shops Collegiate Bass Fishing Series, the Carhartt Bassmaster College Series, as well as the FLW College Fishing Series, presented by Yeti.

Those interested in purchasing this commemorative IU Bass Fishing Club Candy Stripe Stupid Tube ®, by Secret Lures can contact the Indiana University Fishing Club through their website at www.IUBassFishing.com, or email club President, Logan Wade, at logwade@iu.edu.  Secret Lures customers can also contribute to this project directly by adding a bag to their order on www.Shop.SecretLures.com.  College or high school fishing teams that would be interested in learning more about this new program may contact Secret Lures at info@SecretLures.com.

Secret Lures of Kayak Bass Fishing

Kayak Bass Fishing Championship

When Jonathan Abshire pulls into the Shreveport-Bossier City, Louisiana March 27th, it will be for the “Biggest ANYTHING I’ve ever done,” according to Abshire.  Over 450 other anglers may be able to say the same thing and feel some pre-tournament jitters, but they all have converged on the area with the same goal.  Their goal is to win the 2019 Kayak Bass Fishing National Championship, presented by Torqeedo.  Competition is scheduled for March 28-30, 2019.  The KBF National Championship is the pinnacle of the kayak bass fishing world.  Over $200,000 in cash and prizes are up for grabs in this one of a kind bass fishing tournament.

The Game

The playing field will seem unique to our traditional bass tournament readers since it includes five different bodies of water.  Championship contenders will be fishing not just a single lake, but an entire system of river and lakes. Eligible water will include the Red River and the following five lakes:
• Caddo Lake (in both Texas and Louisiana)
• Black Cypress Bayou
• Cross Lake
• Lake Bistineau
• Wallace Lake

The Player

Jonathan, a member of the Secret Lures Promotional Staff, earned his berth in this premiere kayak bass fishing event with hard work and success throughout West Virginia in what proved to be a great rookie season. To say kayak bass fishing is big in his area would be an understatement.  It is huge!  West Virginia kayak anglers have numerous trails and events to choose from, with four trails operating in his region alone.  Jonathan, in particular, fished the West Virginia Kayak Anglers, the Southern West Virginia Kayak Anglers, the Mountain State Kayak Anglers, and the Summers County Kayak Bass Anglers events throughout the 2018 season and found success.  All his time on the water led to two Top 5 finishes with the WVKA and ultimately a 12th place position in the points…more than enough accomplishments to punch his ticket to the big dance.

When he launches his Bonafide SS127 it will be the first time it has hit the water that far south, but Jonathan isn’t too worried.  According to Jonathan, “I consider myself a bank-oriented fisherman and we’re hitting these lakes at a perfect time for that.  The fish should be around the banks, with some spawning, some coming in to spawn, and some making their way out.  Regardless of what they are doing, they’ll be plenty of fish up shallow to win this event.”

The Secret Lures

He went on to add, “I’ll have a half dozen rods rigged up, with mostly Secret Lures.  I look for the Big Dummy Stupid Tube and HD Stupid Tube Head to be a big player around cypress trees, boat docks, and other shoreline cover.  Bedding bass won’t tolerate that tube around them for long before they just have to pick it up.  If the bite is tough, I can always scale down to the 3.7 Stupid Tube and still be successful.”

When asked about how he’ll target some of the fish in transition, either moving in or moving out, Jonathan said he has a plan for that as well.  “I’ll have a different approach for those situations.  The MVP HD Flippin’ Jig will be my bigger offering on some of those gnarly spots and deeper areas with cover that pre and post spawn bass like to stop on.  If I can’t get bites on the bigger jig, I can mix it up with the MVP Finesse Jig, or even a Tail Shaker shaky head.  I have a lot of confidence in single hook baits that I can work methodically and I feel like one of these three should do the trick.”

One big difference in kayak bass fishing and the big motor fiberglass world is moving around.  Kayak anglers have to give consideration to the time it takes to move from one locale to another and how to make the most of that time.  They can’t just drop into the driver’s seat and head 10 miles up the lake on a whim or a gut feeling.  They have to make the most of their time once committed to an area and it sounded like Secret Lures could help Jonathan with that too.

 “As I move around within my areas, I’ll be covering water with a Chubby frog.  I hope to pick up a bonus fish or two throughout the day on topwater.  Being able to toss that frog a long way and cover more isolated cover and random banks as I move around will also work to my advantage.”  Jonathan went on to add, “I’ll be able to fish the Chubby weedless around vegetation, and I had a local shop produce a buzzbait head that works perfectly with a Chubby on the back in more open water.”

In closing, Jonathan said, “Collectively, I feel like I’ve got a plan from top to bottom, the rest is in the Lord’s hands.  He has blessed me with this opportunity, and he gets the credit.  Now I’m going to go and fish my strengths with proven products I believe in.  It’s gotten me this far, now I just need a few good days on the water down south.”

Jonathan will be launching in Louisiana with the support of Secret Lures, Gunter’s Yak Shack, Batteries Plus, Buffalo Tire and Brakes, and Stoke’s Grocery Store.  All those involved are rooting for his top to bottom Secret Lures plan to pay off for him.  We thought sharing some of his insights on the biggest event in kayak bass fishing could help our readers pick the right Secret Lures for their next kayak bass fishing adventure, no matter how big or small.

For more information on the KBF National Championship, visit www.KayakBassFishing.com.

Swim Jig Fishing Secrets

Northern Swim Jig Fishing

By Mike Raber

Swimming a jig has become increasingly popular over the past decade. For good reason, this technique catches big fish.  The swim jig has been responsible for several elite level tournament wins in recent history. Perhaps its effectiveness is due in part to its versatility and adaptability. Anglers have employed swim jigs to catch winning sacks of bass from North to South and coast to coast. When I started fishing a swim jig many years ago, I learned the braid sizzling action of the south doesn’t always translate well to Northern waters. Creating a “system” for Northern swim jig fishing has been paramount to my successes with the technique.  What I’ve learned is it really boils down to two simple facts.

  1. You can’t hook bass that don’t bite
  2. You can’t land bass that don’t stay hooked

Getting Bit

Perhaps the most important yet most simple aspect of any technique in bass fishing is getting bites. The swim jig is great at this as it covers a ton of water and offers more realism than its counterparts. There are additional things you can do to tip the odds in your favor for getting more bites, however. Matching the hatch is very important in clear water swim jig fishing. For swim jigs, matching the hatch boils down to two things, the color, and the trailer.

 

Jig Colors

I keep my colors very simple, stocking only a few options to imitate bream and a shad pattern or two. My absolute favorite jig for imitating bluegill in the Midwest is the Candy Craw color in the Secret Lures MVP Swim Jig line.

Honestly, this has been the jig I’ve reached for time and time again over the past 5 years and it flat gets bit. Having a jig you can rely on is extremely important but the jig is only half of the puzzle.

Jig Trailers

Swim jig trailers come in many shapes and sizes and I’ve narrowed my selection to keep it simple and effective… catching the theme here?  The trailer should complement the jig in multiple aspects. The size, action, and color of the trailer should be coupled with the jig to create the most attractive package possible. Recognize that you can completely change your presentation simply by changing your trailer. That may sound quite complex, but I have a few favorites that seem to cover nearly all situations.

1 / 4 Ounce Swim Jig

Top trailer choices: Rage Craw / Reaction Innovations Little Dipper

The Rage Craw gets the nod in dirtier water where more water displacement is needed. It also serves well in situations where I’d like to keep the jig up in the water column and moving slowly. The Little Dipper is more versatile and serves well in any visibility 2 feet or more. This trailer helps to get the light jig a little deeper and allows it to move a little faster than the craw without blowing out.

 3/8 Ounce Swim Jig

Top Trailer Choices: Keitech Fat Swing Impact

This one is very popular and predictable and it works! My favorite situation for the 3/8 ounce jig is fishing outside weed lines on our natural lakes. The extra weight allows me to keep the jig in the strike zone longer and fish it at a faster speed.  I pull it out when I feel like one or the other subtle changes in retrieve or depth will make a difference.  That size jig, coupled with a 3.8” Keitech is a heck of a package for clear water green fish.

Keeping Fish Buttoned

If you’re new to the technique or you’re using the wrong equipment, losing fish with a swim jig can be a huge problem. It is important that your rod, reel, and line are all working in unison to put fish in the boat.

Secret Lures MVP Swim Jigs

Rod Suggestions:

Use a rod that has plenty of backbone but also allows you to reel into the fish and load up on the hookset. In my opinion, the best swim jig stick on the planet is the Denali Kovert LT 723WJ. The rod handles both 1/4- and 3/8-ounce jigs very well. People vary some on their rod choice here, but I strongly suggest using something at least 7’ and something in the Medium Heavy range.  Choose a swim jig rod you believe in and build your system around that.

Line:

I try to streamline everything as much as possible. For both 1/4 and 3/8 swim jigs I throw 15lb Fluorocarbon about 80% of the time. This allows me to transition from fishing a light jig up dirt shallow to slow rolling a heavier jig on deep grass lines by simply tying on a new jig. The situation where I consistently turn to a lighter line is in very cold water, where I’m looking for every advantage I can find to get a bite.

Reel:

This is the simplest part of the system. Use the fastest reel you can buy. When a five pounder inhales your jig from behind and runs at you, you’ll thank me.

 What Makes a Good Swim Jig?

The three things I look for in a swim jig are realism, balance, and efficiency. I’ve used dozens of different jigs and while many of them work, I have settled on the Secret Lures MVP Swim Jig for a couple of reasons.

 

Realism – A swim jig must look like the baitfish it imitates. The water is usually clear when a swim jig bite is on and fish will often trail your jig before deciding to eat it. For this reason, I look for every advantage I can get.  I like a jig to have realistic eyes and a lively skirt. The trailer should do the bulk of the drawing in but when that fish gets close, it can easily be the details that make the difference.

Balance – Balance comes more from the head design of the bait. Make sure the head of the jig allows it to keel upright in the water and track true at all speeds. Nothing will hang up quicker or look more unnatural than a jig swimming sideways.

Efficiency – Efficiency is all about the business end, the hook. The Secret Lures MVP Swim Jigs are one of the few that I’ve found to actually tailor the hook to the head size.  That may seem like a small detail, but it is key.

A 1/4-ounce jig should sport a hook with light enough wire to not overpower the bait but should also be able to lean on a kicker and not straighten it out. A 3/8-ounce jig should do the same, but you want a stronger/heavier hook to compensate for the extra weight in the head.

Their 1/2-ounce version is actually built with a saltwater grade heavy duty hook, but I personally don’t have a lot of experience with that one…YET.  With that said, all you have to do is hold one in your hand.  It screams HEAVY DUTY and is just begging for braided line and big bass!

Each of these things is something I learned to be important over time with this technique. Put these pieces together and you have one heck of a swim jig.  Give them a try this spring and I think they’ll quickly become one of your Secret Lures.  

Keep it Simple

In summary, swim jigging truly is pretty simple if you start with a good product. You cast it out, you wind it in, it gets bites. If you take this system and make it your own, I’m sure your northern swim jig fishing will improve. Find a rod that works for your style. Find the line that you trust when your tournament is on it. Experiment with jigs and trailers until you find what you like but if you’re looking for a great place to start, look no further than the MVP Swim Jig.

If you are in my neck of the woods, Northern Indiana, stop in and see Reid and the folks at The Angler in Hudson, IN.  He turned me onto these baits several years ago and he keeps a great selection of the jigs and trailers mentioned here.   Make your swim jig fishing less complicated this year. Get bites, make them count, and tell us all about it when it works.

Jeff Reynolds Joins the Secret Lures Team

Secret Lures and Jeff Reynolds Team up on Product Development

Tell City, IN (February 25, 2019) – Secret Lures has announced that it has added Costa FLW Series, and former Bassmaster Elite Series Angler, Jeff Reynolds to their product development and professional team.  Jeff will be assisting in the expansion and promotion of the entire line up of Secret Lures.  He has proven throughout his career that he knows what it takes to entice big bass from the deep haunts they call home and Secret Lures looks forward to incorporating his knowledge into the product line going forward.

Jeff Reynolds showing off a recent catch on the Secret Lures Ledge Shaker

According to Danny Blandford, President of Secret Lures, “I’ve had the pleasure of working with Jeff on several occasions and I’ve learned a great deal about deep structure fishing and tackle design from his expertise.  When we purchased Secret Lures, Jeff received some of the first samples of the existing product line.  I wanted his unfiltered opinion on what we had on day one and what we needed going forward.  If it wasn’t good, or it could be better, I knew Jeff would let us know.”

And So it Begins

For the last several months Jeff has been dragging MVP Football Jigs, The Ledge Shaker, and several other Secret Lures products around Lake Texoma and elsewhere with great success.  His input will prove valuable for the brand’s existing projects and new products going forward.  Blandford went on to add, “In a short amount of time with the products in hand, Jeff has already provided valuable feedback as an angler, as well as great content for our upcoming commercials and videos for our line of jigs and terminal tackle.”

Jeff added, “I’m excited to work with Secret Lures going forward.  I think they are already making some of the best tackle folks haven’t heard about.  That, coupled with the horsepower being put behind the brand, gets me fired up for what is ahead.  As we get the word out and continue to expand their lineup, it’ll end up in everyone’s tackle boxes.  The Ledge Shaker and the MVP Football Jig have already proven to be winners for me out deep.  I can’t wait to head shallow with some of the other products.”

One of several recent MVP Football Jig Fish

More information regarding Secret Lures, including a complete line up of their products, can be found at SecretLures.com.   You can also find them on FacebookInstagramTwitter, and YouTube.

Secret Lures to Sponsor Bass Pro Shops Collegiate Bass Fishing Series

The Association of Collegiate Anglers has announced that Secret Lures is the newest sponsor to join the Bass Pro Shops Collegiate Bass Fishing Series.   Secret Lures offers an innovative line of jigs, terminal tackle, and Stupid TubeTM products.  As part of the sponsorship, Secret Lures will be offering a $500 Big Bass Bounty.  It will be paid to any collegiate angler who claims Big Bass honors in the 2019 Bass Pro Shops Collegiate Bass Fishing Series events on a Secret Lures product.

Secret Lures currently offers a dozen different jig head designs and styles, each specific to different techniques.  With such a diverse product line, collegiate anglers will have plenty of Secret Lures to use to earn Big Bass Bounties throughout the season and all across the country.  All Secret Lures products will be eligible for the Big Bass Bounties and collegiate anglers will have the opportunity to purchase discounted Secret Lures under the Association of Collegiate Anglers’ Discounts & Incentive Program. For more information on the Secret Lures discount, click here.

According to Wade Middleton, Director of the Association of Collegiate Anglers and President of CarecoTV, “We’re pleased to welcome Secret Lures to our family of partners.  We look forward to exposing collegiate anglers everywhere to their products.  Their lineup of terminal tackle, jigs, and Stupid TubeTM products could come into play at any stop on the Bass Pro Shops Collegiate Bass Fishing Series in 2019. I wouldn’t be a bit surprised to see multiple collegiate anglers collecting Secret Lures Big Bass Bounties this season.”

Danny Blandford of Secret Lures added, “Since our recent purchase of Secret Lures we’ve been looking for events and properties to get involved in.  The Bass Pro Shops Collegiate Bass Fishing Series was at the top of our list.  College fishing has been very influential for the sport as well as me personally.  I’ve also had the pleasure of working with the Association of Collegiate Anglers and know their team runs fantastic events. They take great care of the collegiate anglers.  I personally love the fact that students have access to professionally run events, televised coverage, and bonus programs without membership dues or entry fees. ”

More information regarding Secret Lures, including a complete line up of their products, can be found at: SecretLures.com.   You can also find them on FacebookInstagramTwitter, and YouTube.

More information on the Big Bass Bounty and other bonus and contingency programs for collegiate anglers can be found at: CollegiateBassChampionship.com/Discounts-Incentives

For more information about the Bass Pro Shops Collegiate Bass Fishing Series, please visit www.CollegiateBassChampionship.com.

New Stupid Tubes for 2019

The Stupid Tube Goes BIG Time in 2019

The secret of the Secret Lures Stupid Tubes is leaking out at a pretty steady drip these days.  Three trips to the Bassmaster Classic, a BFL All American Title, and televised coverage have a way of doing that.  We’re expecting 2019 to bring a flood of successful bass fishing stories and bass tournament wins.  In part, because “The Secret is Out”, and in part, because of the Secret Lures HD Stupid Tube Jighead and Flippin’ Stupid Tube.

Secret Lures Stupid Tube and Flippin' Stupid Tube

(Original Stupid Tube vs Flippin’ Stupid Tube)

HD (Heavy Duty) Stupid Tube Heads: This one is something we’re excited about, and we know customers will be too.  It is built on the same design principles that have taken three anglers to the Bassmaster Classic, won a BFL All-American, and countless other titles, but heavy duty!

 

Secret Lures HD Stupid Tube Head

Secret Lures HD Stupid Tube Head

The new HD Stupid Tube Head is designed for pitching and flipping bigger tubes in heavy cover with heavy line and flippin’ sticks.  If you’ve liked flipping tubes in the past, you’re going to love it now.  Although still a 4/0 in size, the HD features a medium wire Mustad hook with more bite and less flex.  It fits perfectly in the new Secret Lures Flippin’ Stupid Tube.

 

 

 

 

The 4.2 Flippin’ Stupid Tube: A HD Stupid Tube Head in any other tube is only half right, so we took it upon ourselves to finish up the “system.”

Secret Lures Flippin’ Stupid Tube

 

By using our same proven recipe for hand-dipped salted tubes, we’ve come up with the ultimate flippin’ tube.  The Secret Lures Flippin’ Stupid Tube maintains the same proportions and texture that made the Stupid Tube famous but scaled up for the HD Stupid Tube Head.  Inside diameter increased by 50% and 1/2 inch 0f total length was added.  We’ve started with four proven colors and look forward to working with customers and dealers to expand our color palette in 2019.  If you’ve got a killer color combo you’d like to see, drop us a line, we’d love to hear about it and help make it a reality!

The 4.5 Big Dummy Stupid Tube:  This one was born out of the testing phase of the Flippin’ Stupid Tube with Terry McWilliams and Matt McCoy.  They are two of the most qualified Stupid Tube experts you’ll ever meet.

(Top to Bottom: Big Dummy, Flippin' Stupid Tube, Stupid Tube)

(Top to Bottom: Big Dummy, Flippin’ Stupid Tube, Stupid Tube)

They take tube fishing to the Ph.D. level!  Every time we sent them a new batch their response was the same, “These are awesome, BUT, can you make it bigger?”  That quest ended when these arrived at their doors.  Although we were skeptical of a tube that size, the first trip to the lake proved them right.  The Big Dummy is double the inside diameter of the Stupid Tube and closer to 4.5 inches long.  It’s bulky but not long.  There are times and places that a tube this size produces quality bites.  Rather than shelving them, we did a limited run for folks to try out.  What makes them different is that they are big and fat, but not thickly walled.

The Big Dummy collapses quickly with minimal pressure and that translates into good hookups.  Like the Flippin’ Stupid Tube, we’re going to let our customers help us decide what colors to make next.

For the die-hard Original Stupid Tube fans, we also took care of one of the most common requests!

Heavier Stupid Tube Heads: Lots of folks wanted to fish the Stupid Tube in deeper water and/or heavier current, which makes sense.  The more fish you can show a Secret Lures Stupid Tube, the more fish you can put in the boat.  We figured out how to squeeze a ¼ ounce of lead into the 3.7 Stupid Tube.  It makes for a fat head without hindering that proven action.  You can now get the ¼ once version in 3/0 and 4/0 light wire Gamakatsu hooks.

Get all the products mentioned here FIRST at Shop.SecretLures.com!